Strategy is Not

By gurby1, on June 7th, 2010%

It is not what most Harvard Case Studies discuss. Case studies discuss current and immediate decisions and are often fixated on one or two issues at a particular point in time. The strategic situation is usually the current challenges.  Strategy clearly should not be limited to choices between Michael Porter’s Cost Leadership, Differentiation or  Focus Strategies vis a vis the 5 Forces. These are more akin to immediate business tactics and have an overall tendency of limiting the ingenuity  of the human mind.

Strategy is not even the informed choices of  Game Theory. Game Theory in its essence helps in Permutation Analysis but at its core, does not generate novelty.

Strategy in my opinion is also not generic know hows of penetrating emerging markets as recently shared by Tarun  Khanna, Krishan G Palepu and Jayant Sinha. What they have presented are some merely commonsensical approaches to the prevailing market conditions. These are not winning strategies but simple prudent guides for businesses venturing to emerging markets.

Strategy involves  appreciating the specific context of a corporation and after taking all factors into consideration, adopting the winning strategy for long term sustainable growth. The strategy that is adopted could well be not the one that Tarun and group are proposing. It requires detailed analysis and novel solutions that goes beyond current realities.

Related Blogs

One comment   What Is Not Strategy

My Recent Tweets


Follow @artostrategy

Tags